Brand refresh teaser

Northstar was unveiling a new identity. They wanted heat before the launch — a teaser run that would put the new mark in the air without giving the game away.

What we did

A single dominant color across eight prime sites. No copy beyond a wordmark and a date. Buying & Planning negotiated three corner-anchor sites at non-corner rates by bundling them with secondary inventory. Operations ran a daily proof loop — every site photographed, every photo geotagged, every gap escalated within 24 hours.

Result

By launch day the new identity was already familiar. Unaided awareness moved 22 points in the target segment. Zero missed days across the run.