Elevate launch

A four-city national launch for a new D2C brand. Tight budget, broad geography, sharp creative ask: the work had to feel premium without burning premium-tier site rates.

What we did

Technical Creatives proposed a frame-stretching idea — billboards that visually completed across two adjacent panels — that drove unusual dwell time. Buying & Planning packaged tier-2 inventory in tier-1 corridors at a 30% discount to category. Client Servicing ran an AB cut by city: the frame-stretch direction in two markets, a single-frame direction in the other two.

Result

Cost-per-thousand 31% under benchmark. The frame-stretch markets outpulled the control markets on every recall metric. The client extended the run.